Umeh Earnestina Chidimma

Results-Driven Social Media Manager & Content Strategist
Lagos, NG.

About

Creative and analytical Social Media Manager with a proven ability to drive significant brand engagement and audience growth. Adept at developing and executing data-driven content strategies, leveraging target audience analysis and diverse content formats to achieve measurable results. Passionate about transforming online presence into tangible business outcomes and fostering strong brand-audience connections.

Work

Personal Brand / Client Project
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Social Media Manager

Lagos, Lagos, Nigeria

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Summary

Led comprehensive social media management for a personal brand, driving significant growth in engagement, leads, and follower base through strategic content and audience analysis.

Highlights

Increased brand engagement by over 36,000 within two months, demonstrating rapid growth and content effectiveness.

Generated numerous qualified leads for services provided, directly contributing to business development and potential revenue streams.

Expanded active follower base by over 100 within a short timeframe, fostering a loyal and engaged community.

Executed in-depth target audience analysis and A/B testing of diverse content formats to optimize reach and maximize engagement.

Developed and implemented a data-driven content strategy, ensuring consistent brand messaging and effective audience connection.

Education

Abia State University
Umuahia, Abia, Nigeria

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Doctor of Optometry

Optometry

Certificates

Social Media Management Program

Issued By

Social Media Boss Academy

Content Writing Course

Skills

Social Media Management

Social Media Strategy, Community Management, Audience Engagement, Hashtag Research, Scheduling Tools, Platform Optimization.

Content Creation & Strategy

Content Writing, Copywriting, Caption Writing, Content Strategy Development, Content Formats, Canva Design (Basic).

Analytics & Optimization

Social Media Analytics, Performance Tracking, Audience Analysis, A/B Testing, Engagement Metrics, Lead Generation.

Communication & Collaboration

Communication, Teamwork, Public Speaking, Organisation, Attention to Detail, Research.

Critical Thinking & Creativity

Critical Thinking, Creativity, Problem-Solving, Out-of-the-Box Thinking, Time Management.

Tools & Platforms

Canva, Google Docs, Google Workspace, Inbuilt Scheduling Tools.

Interests

Hobbies

Reading, Writing, Music, Trying New Adventures.